Libby de Leon is a producer specializing in digital production and social media. Libby graduated from Loyola Marymount University with a B.A. in History. She began her career as a CBS page before completing the UCLA Professional Program in Producing, which lead her to Will Ferrell's production company Funny Or Die. In the summer of 2016, she began producing for Joss Whedon’s Super PAC, Save The Day. She produced 20 videos with over 54 million views to date. 50,000 Americans registered to vote as a result.
SB Projects & Present
From February of 2017 to November of 2018, Libby worked for Scooter Braun, where she was Head of Production, Digital Content. Her work, including “Freaky Friday” by Lil Dicky featuring Chris Brown, Karlie Kloss’s “The Trailblazers of STEAM”, and “There for You” by Marin Garrix featuring Troye Sivan have accumulated over 750 million views across YouTube, Facebook, Instagram and Twitter. She is currently a freelance producer and social media consultant back and forth between New York and Los Angeles.
Aside from producing in the digital space, Libby is a social media strategist. Libby helped oversee the creative campaign on the official @GoldenGlobes channels for the 73rd and 74th annual Golden Globe Award shows.
In her spare time, Libby runs the popular Instagram account @basicbetchproblem, which has over 267,000 followers.